RISK COMMUNICATION – A MASTERCLASS IN PREPARING FOR (AND AVOIDING) CONTROVERSY

Is your company developing disruptive technologies? Want to understand how to manage risk, build trust and commercialise these technologies? Join GlobalScot Andrew Powell, expert on developing strategies to communicating risk, at this workshop in Glasgow on 29th November.

Aim of the event and learning outcomes

This full day workshop will introduce the concept of risk communication and how it differs from public relations and science communication.  It will indicate where risks arise in the invention to innovation journey and encourage delegates to consider the fact that not everyone may view innovation in the same way you do.  It will dispel the myth that increasing someone’s technical knowledge will mean they accept and understand your position.  You will also be introduced to the Outrage Concept, the fact that risk is personal and people need to know you care before they care about what you know.

You will be given the tools to address a risk you are currently facing in your innovation journey, whether it’s the public acceptance of a new product or service, or you are challenging the status quo in the use of repurposing a feedstock for your process.  Using the guiding principles of trust determination, attention span theory and negative dominance, you will be supported to spend the afternoon reviewing your risk and drafting a message map for your issue or question.

This event is targeted at:

  • CEO/CSO-level in startup, small and medium sized organisations
  • Those with business development or communications remits in public or private sector organisations including innovation centres
  • Strategic funding managers/Research and Innovation staff within academia
  • Academics, Research staff and PhD students that engage the public in their research

Read the blog to learn more.

Cost

Non-members £375
Large company members £350
Academics and member start ups/SMEs £325
All refreshments will be included in the course fee payable by invoice.

Location

The Collins Building, 22 Richmond Street, Glasgow.
Arrival & Registration – Level 2, 9am
Event – Room 1 on level 2

All event spaces in the building are accessible, please indicate at the point of registration if you require additional support to attend the event.

Register for this event.

Programme

09.00 – 09.30   Arrival, registration, refreshments
09.30 – 12.30  Workshop with refreshment break
12.30 – 13.00  Lunch
13.00 – 14.00  Workshop
14.00 – 16.00  Message map exercise with refreshments available
16.00 – 16.15  Summary, future work and close

 

Delivered by Dr Andrew D Powell CEO and Co-founder (Asia Biobusiness)

Andrew founded Asia BioBusiness with Professor Paul Teng in 2005 and has worked with a broad range of clients from the both public and private sectors. Clients include Bayer, Syngenta, Dupont BioSciences and Nutrition, International Fragrance Association, Tate and Lyle, Temasek Holdings, USDA), UNEP-GEF / Ministry of Environment, Forestry and Climate Change, India, Inter American Development Bank/Government of Panama, Agricultural Biotechnology Council of Australia, Asia Productivity Organisation, Scottish Enterprise, Enterprise Ireland, National Innovation Agency, Thailand,  AusBiotech, Biotechnology Corporation, Malaysia, NZBIO, etc.

Asia BioBusiness works with companies and organizations to foster innovation and effective communication, and provide critical support to assist entrepreneurs in nurturing ideas and turning them into profitable businesses. It also specialises in developing effective communication strategies for new technologies to enhance understanding and acceptance within key target groups e.g. regulators, investors, media and the lay public.

Andrew has considerable experience in stakeholder dialogues, facilitations and public fora across the region, and is invited regularly to chair sessions at global technology conferences.

Over the last 15 years he has been active in area of Risk Communication, conducting training and offering advice to both public and private sector clients. He is the co-author with Dr Andrew Roberts of “The Lowdown: Risk Communication, Dodging the Bullet in Controversy and Crisis” published by Creative Content Digital, London and available via iTunes, Audible, and as an eBook (launch September 2010).

Andrew is a proud member of the Global Scot community (www.globalscot.com) – a worldwide network of entrepreneurial and inspirational business leaders, dedicated to supporting Scotland’s most ambitious companies and supported by Scottish Enterprise.  In this role, Andrew will deliver a 1-day training course on behalf of IBioIC to support organisations in the sector to give due consideration to the importance of risk communication when disrupting the status quo and seeking social licence. 

Additional background

Andrew Powell graduated from the University of Edinburgh with honours in Biology and obtained his Ph.D. from the University of Calgary, Canada. He has held research and academic positions at the University of Guelph, Canada, the National Institute for Health Sciences in Tokyo, and Tsukuba, Japan and the National University of Singapore.

Andrew has been a member of the Alberta Government’s Research and Innovation Advisory Committee (ARIAC) from 2017 to 2019. He is also on the Advisory Committee of The Scientific American / BioIndustry Organization Worldview Publication. From 2012 to 2017 he sat on the advisory board for Syngenta’s Rice Bowl Index.